That's why the company adds suggested search terms above and below TikTok videos to encourage users to find and click on related posts they might enjoy. AdvertisementWhy does the TikTok search bar tend to amplify drama? The suggested search phrases on TikTok are determined algorithmically, not by a human, based on relevance and engagement factors, a spokesperson told Business Insider. The search results reflect what users are saying about the TikTok video. AdvertisementWhen inappropriate or unwanted search phrases slip through its content-moderation system, the company has a feature that lets users report a recommended search that violates its policies.

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Persons: —, Christian Vierling, TikTok, who's, influencers, Joel Bervell, we're Organizations: Service, Business, Women's Health